How to Choose Between an LG and Samsung TV?


It’s difficult to limit your options to just two or three TV brands when there are so many on the market. But you’re making the right choice if you’re selecting between Samsung and LG. These two titans compete against one another in the crowded consumer industry and are among the best global TV manufacturers.

So which brand is better?

Let’s start with a few important foundational concepts to keep in mind before delving into the distinctions and parallels between these two companies. Samsung and LG, two South Korean technology companies, were founded in 1938 and 1947, respectively. Both brands are well-known worldwide and have a significant reach in the US and Europe.

It is not surprising that the two firms produce several TV models each year, given their size and reputation. Whatever your needs are in terms of size, form, picture quality, or processing capabilities, LG and Samsung have covered them.

LG TV vs. Samsung TV

Although many of their high-end sets use relatively different panel technologies, Samsung and LG produce some of the best smart TVs available today for both high and low price points.

Unlike Panasonic and Philips, which lack licences in North America, both South Korean manufacturers are major players in the worldwide television market. Every year, they have a sizable installed base and a diverse selection of televisions.

Samsung and LG release various models each year, ranging from the best 32-inch smart TVs and the best 4K TVs to some of the best 8K TVs for large sets that cost thousands of dollars or pounds. Comparing prices becomes difficult. However, both brands can meet your needs for a new TV, regardless of size, shape, resolution, or price.

Smart TV platforms

Both Samsung and LG use exclusive smart TV platforms, each with a distinct personality. Since 2014, LG has dominated the market with webOS, a simple, unadorned smart TV interface. For frequently-used apps, streaming services, and inputs, it features a horizontal navigation bar with flexible positioning so you can decide where your favourite apps are displayed on the dashboard.

Although the structure of Samsung’s Tizen platform isn’t very different from LG’s ThinQ AI software, it doesn’t have as good a search mechanism.

What about voice assistants, though? The Google Assistant is already embedded into LG’s OLED and Super UHD televisions, and there is some limited Alexa device compatibility. Samsung offers the option to use Google Assistant or Alexa through third-party devices in addition to its own (slightly inferior) first-party Bixby assistant, which is available exclusively on mid-range or premium televisions.

Panel technology

The two-panel technologies used in today’s high-end television industry are OLED and QLED. The term “organic light-emitting diode,” or OLED, refers to a TV panel that can produce its own light instead of needing light to shine through it. This makes it possible to regulate the brightness of individual pixels and create incredibly small TV panels. OLEDs are renowned for their rich colour reproduction, intense black depths, and low brightness.

OLED screen “burn-in” is a frequently discussed topic. However, much of the evidence is anecdotal. You would likely need to work the set quite hard for this to become an issue. It is fair to note that Samsung’s sets fall short in contrast (relatively) but make up for it with a high and dynamic display. OLED is often suited to high-quality video formats in gloomy viewing environments.


Both TV makers support high dynamic range (HDR). However, they support somewhat different formats. LG incorporates Dolby Vision into its premium line of OLEDs and Super UHD TVs, while Samsung prefers HDR10+ for its high-end TVs.

Both formats use dynamic metadata to adjust the television’s display to the content being viewed, so scenes of dimly lit drawing rooms or dark underground dungeons have different levels of brightness, contrast, and picture processing.

Which television brand should you buy, Samsung or LG?

Due to production bottlenecks and a decline in demand during the pandemic, both TV makers struggled. With its new QD-OLED TVs and quantum dot-OLED hybrids that potentially compete with LG’s OLED technology, Samsung, the market leader, could further solidify that position. If you’re looking for the most impressive picture quality, regardless of price, nothing currently beats LG’s OLED panels for colour and contrast. But the best Samsung TV can light up a room and offer a greater (if slightly unnecessary) boost in pixel density.

Bottom line

Both TV brands are generally regarded as being reliable, so choosing one of them won’t be a mistake. It all depends on how much money you want to invest and which qualities are most relevant to you in the LG vs. Samsung argument. Both TVs will provide excellent image resolution and the smart TV features you’re looking for. Do you currently own an LG or Samsung device? How do you feel about it? Do you have experience with both of these models of TV? If so, do you favour one over the other, and if so, why?

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